Super Bowl XLVII – 2013
During the Super Bowl in New Orleans, the lights went out and the game was left in the dark while the stadium workers scrambled madly to restore power.
The game stopped. People were left twiddling their thumbs, waiting.
Clever marketers leapt to action and got busy creating ads that were tweeted live, in the very moment. Mashable wrote an article about brands that thought fast on their feet. Let's take a look at a couple of them.
When the lights came back on 30 minutes later, a clever Oreo cookie ad had already been shared over 12,000 times on Twitter. It was one of the favorites.
Here is the photo tweeted by @Oreo along with the caption "Power out? No problem."
Tide Laundry Detergent
Everyone wanted to get in on the act. Here's the tweet from @Tide:
The Radiance Technique®
The lights came back on. The game is long over, everyone has gone home. The Baltimore Ravens won, by the way.
I thought it would be fun to create our own version of a Twitter ad for The Radiance Technique® for the Super Bowl blackout.
This is the photo tweet for Radiant Nursing, on Twitter as @RADnursing:
Remember: no matter how dark it gets, The Radiance Technique® will shine more light on you and the situation. Simply apply your TRT® hands-on.
May your journeys be filled with healing light.