From Pebbles To Diamonds
A rock or a diamond?
We all know that diamonds are simply a type of rock to which we have assigned great monetary value. And, we think they’re pretty.
Diamonds have also been adapted for many uses because of the material's exceptional physical characteristics, so they are utilitarian for industrial applications.
Diamonds are extremely effective at polishing, cutting, and drilling.
So, we agree a diamond is a pretty rock and it even serves a useful function, but does it really have any romantic value?
Diamonds As A Declaration Of Love
The question as to the intrinsic value of diamonds in romance is a matter for debate. Viewing diamonds as a worthy romantic statement is examined in this article that claims we’ve all been brainwashed.
Like Pavlov’s dogs, we’ve been conditioned to believe that diamonds are a declaration of love. All part of a wildly successful marketing scheme by De Beers and Madison Avenue.
It started around 1938 when a study, paid for by De Beers, revealed that men were the ones buying diamonds for engagement rings. However, sales were low after The Depression. Another problem was that many prosperous women didn’t want them while others wanted to put their money in a better investment. Lower income groups simply couldn’t afford them.
The big question loomed. How to increase sales for something that people did not want and could not afford?
In 1947, N.W. Ayer, the advertising agency hired by De Beers, invented the slogan “A Diamond is Forever.” Having that diamond engagement ring became a sign of never-ending love.
The diamond ring became a symbol of personal family success. Like a waving flag to show-off one’s socio-economic achievement, the big diamond on a wife’s finger reflected a man’s success in life.
For many years, a simple wedding band sufficed as a declaration of commitment and marriage. Further in the past, clothing used to indicate marital status. Perhaps it’s time to let go of the notion that the size of a diamond on a ring indicates your self-worth or the value of your love. Are you ready yet to forego the diamond?
One of the iconic diamond songs is Diamonds Are Forever from the 1971 James Bond movie of the same title. It plays with the marketing theme of diamonds being forever, but tosses the love and keeps the diamonds.
Spiral Diamond Necklace
As we run off in search of riches and jewels, we are reminded:
Students of The Radiance Technique® (TRT®) have a wonderful technique to support them to find these treasures hidden in their hearts.
The use of TRT® hands-on, Radiant Touch®, supports our journey to greater awareness and lights up our path along the way, making it easier to find the real diamonds of the heart.
And, if you own some diamonds, you can hold them in your hands and direct radiant energy to them to get in touch with their journey from pebble to diamond, enhancing the light within them.